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The Dignanis

  • Foto del escritor: Arg
    Arg
  • 27 sept 2018
  • 1 Min. de lectura

Actualizado: 30 sept 2018

The Dignani’s is an Argentinean accesories brand. Founded by two sisters, Zule Dignani, (Clothing Designer) and Sol Dignani, (Publicist).


The brand was founded at the beginning of the year 2015. Their idea was to have a space to explore their creativity while experimenting the development of their own prints.





The beginins


Because of their designing and comunmunicational background, the sisters decided to joined both professions to delineate their project. The love for the scarves is a legacy from their grandmothers. They started designing just a few prints for the scarves, but nowadays they have a wide variety of prints and colors. Universe, Flamingos, Brush strokes, Garden and Boquitas have became The Dignanis classics that we re-edit every season with new colors plus to new patterns. Through several tutorials, they created the #HowToWearYourDignanis.



We provided strength and leadership to our scarves by offering new experiences to our clients through the hashtag #ONETHOUSANDUSESOFTHESCARF . That way, we showed and teached the multiple ways to wear a Dignani’s.

During 2017 The Dignanis made their first export to the United States, for the renowned Anthropologie store. This way, The Dignanis became the third Argentine company in the market to comercialize its products in this famous store.


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